Homewares Company - London
UX/UI
A detailed, user-centric project focused on strategically improving conversion rates and user retention. This initiative involves enhancing the visual design and streamlining the entire customer journey through targeted UX/UI optimisation.

Key Achievements: Comprehensive UX/UI audit and redesign of core customer flows. Development of the new primary Call to Action (CTA) architecture and its visual styling. We are currently implementing high-impact visual assets to align with the newly refined interface.

Homewares Company - London
PHP / HTML / CSS
A comprehensive rebranding and digital transformation initiative involving three interconnected B2B websites. Focused on modernising the technology stack to drive efficiency.

Key Achievements: Stock automation integrated with CMS; automated catalogue generation; a dedicated visual asset download area; introduction of blog and video content. Delivered a faster, cohesive new look with full SEO optimisation and GA4 tracking implemented across all sites.

Cookware Company - London
PHP / HTML / CSS
A comprehensive rebranding and digital transformation initiative involving three interconnected B2B websites. Focused on modernising the technology stack to drive efficiency.

Key Achievements: Stock automation integrated with CMS; automated catalogue generation; a dedicated visual asset download area. Delivered a faster, cohesive new look with full SEO optimisation and GA4 tracking implemented across all sites.

Kitchenware Company - London
PHP / HTML / CSS
A comprehensive rebranding and digital transformation initiative involving three interconnected B2B websites. Focused on modernising the technology stack to drive efficiency.

Key Achievements: Stock automation integrated with CMS; automated catalogue generation; a dedicated visual asset download area. Delivered a faster, cohesive new look with full SEO optimisation and GA4 tracking implemented across all sites.

Kitchenware Company - London
3rd party CMS
Strategic expansion of brand visibility across two major e-commerce marketplaces. Focused on designing and building impactful, visual storefronts to drastically enhance product listing presentation and customer trust.

Key Achievements: Successfully deployed two distinct, fully branded online stores using each platform’s native CMS tools and A+ content. The project delivered a cohesive visual identity across all marketplaces, optimising merchandising and creating a premium shopping experience to boost conversion rates.

Retail Company - London
Shopify
Complete rebranding of the retail e-commerce shop, focused on improving user experience and site performance to drive conversions.

Key Achievements: Significant speed improvements achieved through image optimisation and a refined plugin selection. Implemented scheduled visual campaignss and offers. Full SEO optimisation and GA4 tracking established.

Retail Company - London
3rd party CMS
A strategic brand enhancement project focused entirely on establishing a premium, visually compelling Amazon Storefront.

Successfully designed and launched a fully branded Storefront, utilising advanced A+ Content modules to elevate brand storytelling. Optimised the entire product presentation and structure, ensuring maximum visual impact and brand consistency across all listings.

Insurance Company - London
WordPress
An extensive project involving the rebranding and overhaul of four core company websites to significantly enhance their digital presence and visual consistency.

Key Achievements: Complete rebranding implemented with a striking new visual identity, including the integration of video content. Achieved substantial speed improvements via optimal plugin management and image optimisation. Full SEO optimisation deployed.

Kitchen Appliances Company - London
Shopify
General platform and visual enhancements, prioritising the improvement of customer flow and engagement.

Key Achievements: Introduction of high-impact, dynamic visual content and significant UX/UI improvements, including optimising Call to Action positioning. Full SEO optimisation applied.

Kitchen Appliances Company - London
HTML / Shopify
End-to-end web shop setup for a new retail venture, requiring rapid deployment and accurate visual asset implementation.

Key Achievements: Website successfully launched within a short timeframe. Ensured product catalogues, listings, and marketing visuals were instantly spot-on. Full SEO optimisation, GA4 tracking, and easy manageability implemented from launch.

Home Decor Company - Istanbul
WordPress
Full web shop setup for a fine-art retailer, focused on efficient listing and a premium aesthetic.

Key Achievements: Shop created efficiently and on time. Listings and marketing visuals were optimised for engagement. Full SEO optimisation and easy manageability for the client team.

Personal Blog - Bologna
HTML / CSS
Personal portfolio featuring a live news section.

Key Achievements: Shop created efficiently and on time. Listings and marketing visuals were optimised for engagement. Full SEO optimisation and easy manageability for the client team.

Homewares Company - London
Magento / Shopify
Oversaw the transition from Magento into a Shopify e-commerce platform, successfully integrating direct purchase functionality to open up a new revenue stream.

Key Achievements: Delivered substantial UX/UI improvements to streamline the user journey and enhance product engagement. Established a foundational SEO strategy to boost organic reach. Implemented a robust system for scheduling visual campaignss and promotional offers.

Personal Page - Milano
HTML / CSS
Personal portfolio, including services and case studies.

Key Achievements: Delivered a reliable and fast-loading site that effectively tells the client's story.

School - London
HTML / CSS
Development of a complex, bespoke website featuring an extensive catalogue of courses, lessons, and a functional booking system.

Key Achievements: Delivered a visually impactful and well-organised site. Achieved superior speed and SEO optimisation despite the complex structure.

Art Gallery - Dubai
HTML / CSS
Simple, direct site with services and gallery sections.

Key Achievements: Prioritised mobile optimisation and clear organisation of information.

Photographer - London
HTML / CSS
Personal portfolio showcasing hi-res imagery.

Key Achievements: Achieved minimalist design and fast, easy navigation to allow the images to take focus.

Resort - Union Island
WordPress
Development of a showcase and booking website, featuring rich visual content to promote the resort experience.

Key Achievements: Efficient website creation with a fast and reliable booking system. Maintained high-resolution photo and video quality while achieving excellent navigation speed.